‘Summer Without Accidents’ marketing campaign urges more secure commute and stricter automobile tests
Dubai: The Ministry of Inner has suggested all drivers travelling by way of highway to totally adhere to site visitors protection procedures, emphasising that the utmost permissible peak for lots on automobile roofs is 60 cm.
The Ministry, represented by way of the Federal Site visitors Council, has introduced its 3rd site visitors marketing campaign for 2026 beneath the slogan “A Summer Without Accidents”, as a part of ongoing efforts to reinforce highway protection and cut back injuries and accidents right through the summer time. The marketing campaign will run for 3 months and goals all highway customers and drivers of automobiles of every kind.
The Ministry said that the marketing campaign coincides with the beginning of the summer season vacation and commute season, underscoring the will for greater consciousness of protection precautions for each automobiles and highway customers. This contains making sure tyre protection and wearing out common repairs, adhering to accredited load limits, checking the capability of lights techniques and signs, and warding off leaving flammable fabrics inside of automobiles.
The marketing campaign additionally makes a speciality of elevating consciousness of the risks of leaving youngsters unattended in automobiles, selling a tradition of secure using and contributing to decreasing site visitors injuries right through the summer season.
It’ll be carried out in cooperation with police normal instructions, strategic companions and related site visitors protection government national, the usage of social media platforms in Arabic, English and Urdu to succeed in the widest conceivable target market and toughen nationwide highway protection objectives.
The Ministry famous that the penalty for overloading or permitting shipment to protrude past accredited limits in gentle automobiles with out authorisation is AED 500 and 4 black issues. Moreover, a tremendous of AED 500 applies for spillage or falling items from gentle automobile shipment.
