The marketing campaign highlights an intensive vary of leisure and recreational choices together with waterparks, indoor locations, and youngsters’s points of interest.
Dubai: Logo Dubai, the inventive arm of the Govt of Dubai Media Administrative center, has introduced the release of the 6th season of the ‘#DubaiDestinations’ summer time marketing campaign, which was once introduced through His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, 2nd Deputy Ruler of Dubai and Chairman of the Dubai Media Council, in 2021.
Operating from 7 July till 31 August, the marketing campaign, organised in collaboration with the Dubai Division of Financial system and Tourism, heralds a variety of particular promotions and occasions around the town, together with beneficiant gives and reductions at recreational points of interest and accommodations. It additionally options seasonal guides, thematic movies, and wealthy rewards for guests and citizens taking a look to e book remains or discover the points of interest of town.
The marketing campaign additionally options seasonal guides, thematic movies, and wealthy rewards for guests and citizens taking a look to e book remains or discover the points of interest of town. Image credit score: Equipped
Spotlighting the unique locales, actions, and studies that lend to Dubai’s distinctive appeal as a summer time vacation spot, the marketing campaign additionally mirrors town’s full of life group spirit, multicultural milieu, and boundless power. Complementing the staggering array of leisure choices, indoor recreational locations, seashores, waterparks, kids’s points of interest, and accommodations are the world-class infrastructure belongings and impressive landmarks dotting town.
Ahmed Al Khaja, CEO of the Dubai Fairs and Retail Established order, part of the Dubai Division of Financial system and Tourism, said: “The #DubaiDestinations summer campaign reflects the strong collaboration across Dubai’s tourism ecosystem, bringing together partners across a range of sectors to showcase the exceptional experiences that continue to reinforce the city’s global reputation as a preferred destination to visit all year round, in line with the objectives of the Dubai Economic Agenda, D33.
The campaign spotlights distinctive locales, activities, and experiences that lend to Dubai’s unique charm as a summer destination. Picture credit: Supplied
He added: “Our ongoing partnership with Brand Dubai enables us to integrate the retail sector and summer festivals, including Dubai Summer Surprises, into a comprehensive programme of promotions, events and attractions perfect for families and visitors from within the UAE and abroad. Returning for its sixth edition, the campaign is supported by Dubai’s world-class tourism infrastructure and diverse indoor leisure attractions – all of which will again exceed the expectations of all residents and visitors throughout the summer season.”
World technique
Shaima Al Suwaidi, Director of Logo Dubai, affirmed that the #DubaiDestinations marketing campaign is a strategic initiative reflecting the Govt of Dubai Media Administrative center’s unstinting efforts to fortify Dubai’s attraction as an all-season vacation spot. She added that, drawing inspiration from the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and High Minister of the UAE and Ruler of Dubai, the initiative richly encapsulates the Dubai revel in as one providing ever extra causes to have fun existence and excellence, solidifying town’s stature as the realm’s best possible position to consult with, paintings and reside in.
Expressing her gratitude to companions and quite a lot of entities assisting the rollout of the brand new season of the marketing campaign, Al Suwaidi mentioned: “Since inception, the #DubaiDestinations summer time marketing campaign has been distinctly a success in showcasing Dubai’s cosmopolitan appeal and dynamic tourism choices to the realm. At Logo Dubai, we’re curious about additional rising town’s international attraction with content material that resonates with numerous nationalities and cultures.
Circle of relatives-friendly vacation spot
The marketing campaign additionally mirrors town’s full of life group spirit, multicultural milieu, and boundless power. Image credit score: Equipped
Sara Merdas, a member of the #DubaiDestinations’ setting up group, highlighted renewed efforts to improve Dubai’s international attraction as a family-friendly vacation spot via extremely attractive content material and a wealthy number of virtual guides providing manifold leisure and recreational choices for every age and pursuits.
This 12 months’s marketing campaign additionally options Logo Dubai and the Govt of Dubai Media Administrative center running in tandem on a chain of movies selling the most productive of Dubai. A number of content material creators also are on board handing over cutting edge animated movies. This aside, an array of virtual platforms concerned with the marketing campaign will lend a hand transmit promotional content material to meant audiences and guests.
Moreover, acclaimed content material creators, influencers, and media entities from the UAE and past will replicate on their summertime studies in Dubai via brief movies shared on social media platforms corresponding to TikTok and Instagram, amongst others.
