Popularity honours Dubai Sports activities’ virtual protection of the FIFA Arab Cup Qatar 2025
Dubai: Dubai Media has added some other milestone to its rising listing of achievements after profitable the Virtual Initiative of the 12 months – Media award on the GovMedia Convention & Awards 2026, held in Singapore this July. The award recognises the phenomenal virtual protection delivered through Dubai Sports activities all over the FIFA Arab Cup Qatar 2025, highlighting the organisation’s good fortune in leveraging innovation to advance media excellence and fortify Dubai’s place as a number one hub for content material introduction and manufacturing.
All through the match, which was once hosted in Doha, Qatar, in December remaining yr, Dubai Sports activities’ virtual media crew produced and printed quite a lot of content material from each outside and inside the stadiums. Protection integrated fit highlights, targets, press meetings, fan engagement, statistics and key moments during the match.
The channel additionally evolved platform-specific content material adapted to the original nature of every virtual platform, together with X, Instagram, TikTok and Fb, with a powerful center of attention on velocity, accuracy and purpose reporting. The crew offered interactive content material codecs overlaying subjects reminiscent of refereeing choices, encouraging audiences around the Arab international to interact and take part whilst keeping up the best possible skilled requirements.
The virtual protection delivered a richer enjoy for sports activities fanatics and enabled Dubai Sports activities to succeed in new viewers segments via content material in particular designed for every platform. This manner led to vital expansion in fans, perspectives and engagement around the channel’s virtual platforms. The effects reaffirmed the effectiveness of the crew’s content material technique, which prioritised fast publishing, platform-specific storytelling and audience-driven protection.
Dubai Media additionally effectively overcame demanding situations in the case of broadcasting rights and geographical restrictions on Instagram, the place particular person post-level geo-restrictions weren’t to be had. Operating intently with Meta, the crew evolved an leading edge answer that enabled Dubai Sports activities to use geographical restrictions on the account point around the Heart East and North Africa, permitting the organisation to proceed publishing match content material whilst absolutely complying with virtual broadcasting rights necessities.
Sara AlJarman, Senior Vice President – TV & Radio Channels at Dubai Media, stated: “This recognition reflects the success of Dubai Media’s vision to build an advanced media ecosystem founded on innovation, a deep understanding of audience behaviour and investment in modern technologies to deliver impactful, high-quality content that reaches diverse audiences. This achievement is the result of an institutional approach centred on continuously developing content and empowering our teams to harness the latest digital tools to create more engaging and influential media experiences. We view every event as an opportunity to test new ideas and develop innovative approaches that strengthen audience engagement and enhance the quality of our media products in line with the rapid evolution of the digital media landscape.”
Sara AlJarman, Senior Vice President – TV & Radio Channels at Dubai Media
She added: “We are proud of this achievement, which reflects the expertise of Dubai Media’s teams and their ability to develop content in line with international best practices while strengthening the organisation’s competitiveness and leadership in digital media at both the local and regional levels.”
The GovMedia Convention & Awards is an annual tournament that recognises remarkable govt initiatives and tasks throughout Asia, showcases best possible practices that give a contribution to public sector construction around the Asia-Pacific area, and celebrates excellence in govt efficiency.
