Programme advances Dubai Media’s virtual transformation through embedding synthetic intelligence throughout content material introduction, manufacturing and operations.
Dubai: Dubai Media has introduced Media X, its flagship AI Transformation Programme, reinforcing the organisation’s dedication to Dubai’s imaginative and prescient of turning into an international chief in synthetic intelligence and virtual innovation. The programme will combine AI throughout each degree of media operations, accelerating virtual transformation whilst empowering skill with the talents and applied sciences had to form the way forward for media.
The programme represents a long-term strategic transformation roadmap interested by growing AI-enabled media answers, figuring out high-impact use instances and integrating rising applied sciences into on a regular basis operations. Its first segment shall be delivered during the Media X AI Accelerator, which is able to equip a make a choice staff of staff with sensible AI abilities and specialized gear adapted to the media business.
Shaikha Ahmad, Leader Human Capital Officer at DMI, stated the worldwide media business is being reshaped through synthetic intelligence, growing new alternatives to reimagine content material introduction, manufacturing and target market engagement.
Shaikha Ahmad, Leader Human Capital Officer at DMI
She stated: “Media X is more than a technology initiative—it is a strategic transformation programme that will embed artificial intelligence into the way we work, create and innovate. By equipping our people with advanced capabilities and turning emerging technologies into practical applications, we are building a more agile, efficient and future-ready media organisation.”
She added: “This programme reflects Dubai Media’s commitment to supporting Dubai’s ambition to lead the digital economy while nurturing a culture of continuous learning and innovation. Artificial intelligence will empower our teams to enhance creativity, accelerate production and deliver richer audience experiences, while preserving the editorial excellence, credibility and quality that define our media brands.”
