The marketing campaign is supported through greater than 55 private and non-private sector companions, turning in over 60 curated tourism programs and reviews.
Sharjah: The 2026 version of Sharjah Summer time Promotions will begin the following day, Wednesday, with festivities set to start around the emirate’s areas and towns.
Organised through the Sharjah Chamber of Trade and Trade (SCCI) and the Sharjah Trade and Tourism Building Authority (SCTDA), in strategic collaboration with executive entities, private-sector companions, and key stakeholders, the retail marketing campaign bureaucracy a part of the summer time working from 1st July to fifteenth September 2026.
The Sharjah Summer time Promotions 2026 programme options large-scale reductions and unique provides on a vast choice of merchandise and best native and world manufacturers throughout buying groceries shops and retail centres right through Sharjah.
The marketing campaign is supported through greater than 55 private and non-private sector companions, turning in over 60 curated tourism programs and reviews adapted to various customer segments and pursuits.
In collaboration with Sharjah Financial Building Division (SEDD), this yr’s version will be offering customers and guests the chance to win greater than 700 prizes right through the marketing campaign. It additionally comprises unique promotions on resort lodging, hospitality products and services, and recreational reviews, additional bettering Sharjah’s attraction as a premier buying groceries and tourism vacation spot.
The 2026 Sharjah Summer time Promotions delivers a complete seasonal programme geared toward strengthening Sharjah’s place as a number one family-friendly summer time vacation spot in native, regional, and global markets. The programme combines leisure, buying groceries, and tourism reviews, with the participation of main buying groceries shops, stores, lodges, and tourism and recreational locations around the emirate.
“Shamsa”, the official mascot of Sharjah Summer Promotions, will headline a series of innovative interactive activities and family experiences at shopping centres and tourist attractions across Sharjah, enhancing the campaign’s appeal to children and shoppers alike.
This year’s campaign features exclusive promotions and discounts of up to 75 per cent on a variety of products, including fashion, fragrances, accessories, consumer electronics, home furnishings, and other retail categories.
The programme also encompasses special promotional offers from restaurants, cafés, and hotels at competitive rates. To further support the retail sector, participating businesses will benefit from preferential and competitively priced promotional permits, valid for three consecutive months, enabling retailers to expand marketing campaigns, stimulate consumer spending, and contribute to stronger economic activity across the emirate.
This year’s Sharjah Summer Promotions features 700 valuable prizes, including 51 grand prizes to be distributed through five major digital prize draws, commencing on 18 July.
The first raffle draw will take place at Mega Mall, followed by draws at Sahara Centre on 1 August, Sharjah Central Mall on 15 August, and Rahmania Mall on 29 August. The campaign will conclude with the grand final draw at 06 Mall on 15 September.
The prize pool includes 30 gold bars for 30 winners, shopping vouchers worth AED 100,000, and retail gifts for 20 winners provided by participating shopping centres. A luxury car, sponsored by “Kandi Vehicles”, the respectable sponsor of Sharjah Summer time Promotions 2026, might be additionally awarded because the marketing campaign’s grand prize.
Shoppers can qualify through buying groceries at collaborating shops or through registering during the Sharjah Summer time Promotions good software. Further rapid rewards, buying groceries vouchers, and promotional incentives can be introduced through collaborating buying groceries shops right through the marketing campaign, riding buyer engagement and retail process.
Shamsa Leisure Town within the middle of Sharjah
This yr’s version provides a vast portfolio of retail and tourism reviews, highlighted through the release of Shamsa Leisure Town, positioned within the middle of Sharjah town and impressed through the emirate’s colourful city atmosphere.
The marketing campaign is additional enhanced through interactive weekend workshops at collaborating buying groceries shops, are living appearances through the Shamsa mascot all over main virtual prize attracts.
Greater than 7,000 unique Shamsa-branded presents can be allotted to kids as buying groceries rewards, reinforcing bettering the family-oriented retail enjoy right through the summer time.
Unforgettable buying groceries, hospitality and leisure reviews
The 2026 Sharjah Summer time Promotions offers citizens and guests the chance to discover probably the most emirate’s main vacationer sights.
Highlights come with Al Noor Island, which provides a novel mix of nature, artwork, and cultural reviews; Pearls Kingdom Waterpark, offering family-oriented recreational actions; and Sharjah tourism town, with its various vary of customer sights. The programme additionally comprises Mleiha Nationwide Park, the place guests can discover desolate tract landscapes, heritage websites, eco-tourism reviews, and outside adventures.
The marketing campaign additional highlights the the world over recognised waterfront locations of Khorfakkan, Dibba Al Hisn, and Kalba at the japanese coast, along the Fili Heritage Souq and the Again-to-Faculty Marketing campaign a number of the various promotional projects that might be unveiled right through the season.
Virtual prize attracts and a sensible app
This yr’s version will function the release of the Sharjah Summer time Promotions cell software, permitting customers and guests to take part seamlessly in digital prize attracts and get entry to complete data at the marketing campaign’s occasions and actions.
The marketing campaign can even improve buyer engagement through enabling Shamsa, the respectable mascot, to engage with guests in genuine time and reply to their enquiries, turning in a extra personalized and interactive person enjoy whilst strengthening virtual engagement right through the promotional season.
The Setting up Committee of Sharjah Summer time Promotions additionally introduced a complete virtual platform during the marketing campaign’s respectable website online www.shjsummer.ae, offering real-time get entry to to best provides, day by day occasions, reductions, resort programs, and direct reserving hyperlinks with collaborating companions.
The platform additionally allows customers to go into the virtual prize attracts and compete for treasured prizes through making purchases at collaborating buying groceries centres throughout Sharjah or through reserving lodging during the devoted on-line portal.
